Hospitality groups Multi-site venue owners across Australia every state are adopting hospitality-specific CRM systems guest relationship tools to drive repeat visits build loyalty.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience style, offer, and team workflow.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture POS integration
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers CAC Rebookings outperform new leads
* Marketing works better with context Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* aspirehospitality No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.